Coupons Gaining Prominence In Purchasing Food Supplies
Shoppers are increasingly making use of coupons to save on rising food prices. In 2010, shoppers saved USD 3.7 billion using coupons and have since gained prominence.
So, where are these coupons?
As per the NCH Marketing Services Coupon Facts report of 2010, 87.7% of all consumer packaged goods coupons are distributed through free standing inserts. Stores give about 6% of the coupons, whereas 37% are got online. Digital coupons have grown 37% from 2009 to 2010.
How can coupons be used creatively?
Coupons can be used creatively by combining two manufacturing coupons, says Karen Gunter, a Minnesotan and self-proclaimed extreme couponer. She also uses coupons on sale items or on days stores offer to double coupons, getting lots of her supplies like cereals and frozen vegetables for free. Karen says, one must be aware of all shopping rules in a store and ask the store manager a series of questions before using coupons, so they are not misused.